7D Innovation & Market-Entry Analysis

Point of New is an Austrian business model innovation studio. We help companies rethink how they create value and scale what works - and at WKO Africa Days we are building partnerships on both sides of the Austria-Africa corridor.

Every participant can claim a free 7D Innovation Framework Analysis: a structured, expert assessment of your business model and your readiness to enter a new market. It is designed for Austrian companies exploring African markets, and for African companies entering Austria and the wider EU.

What it covers:

- Your business model scored across seven innovation dimensions, from desirability to long-term viability

- Where your strongest market-entry opportunities lie between Austria and Africa

- The key risks, gaps and partnerships to address before you invest

- Concrete, prioritized next steps - no jargon, no obligation

How it works:

1. A short intake conversation, in person at the event or online

2. We run the analysis and prepare your report

3. A 30-minute strategy session to walk you through the findings

Who it is for:

- Austrian SMEs and startups seeking growth or sourcing partners in Africa

- African companies and founders entering the European market via Austria

- Trade and investment bodies looking for an innovation partner for their members

Own the shift. Rethinking business models, scaling what works.

Talk to us at our table, or reach out: Benedikt Hasibeder, Founder and CEO - benedikt@pointofnew.at