Point of New - Business Innovation & Growth Strategy

Point of New is an Austrian innovation studio that helps companies build future-ready business models and turn them into real growth. We combine business model innovation, market-entry strategy, and hands-on execution to help businesses enter new markets, scale what works, and stay ahead of change.

For our partners at Africa Day, this means a clear path in both directions: Austrian and European companies exploring African markets, and African companies entering Austria and the wider EU. We work through tailored strategy sessions, practical workshops, and our 7D Innovation Framework to assess where the real opportunities and risks lie.

Our approach is solution-oriented and pragmatic: less theory, more decisions you can act on. Let's rethink your business model, find your strongest market, and build the partnerships that make it happen.

Own the shift. Rethinking business models, scaling what works.