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ExpertiseUpdated on 23 July 2026

Market Entry and Go2Market in African Markets

Professor and Head of Think Tank Doing Business in Africa at InNeMa GmbH

Reutlingen, Germany

About

We use the latest findings from science, practice, and experience in our consulting work, incorporating the international network of our consultants. This leads to fact-based, solution-oriented, and practicable project results for the success of the client.

We offer our clients consulting services in the following key areas:

  • Development of corporate and regional strategies

  • Business model development, innovation and review

  • Internationalization and market entry concepts of companies, especially in emerging markets, including Africa

  • Country and market prioritization as well as industry analyses and market modelling

  • Sales strategies and sales growth for individual countries, industries and regions

  • Development of growth and Go2Market strategies

Organisation

InNeMa GmbH

Consulting (business, tax, legal)

Reutlingen, Germany

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